Crayola’s
Is it Real or is it Crayon
Social Media Reels

At my internship with First Generation in Allentown, PA. We created some short-form videos for Crayola’s social media accounts. In these videos, we created scenes from the fall season of different sets, hiding some objects made from crayons amongst regular objects. The viewer then has to guess what is real and what is crayon. I had the opportunity to assist with creating the crayon props and filming.

  • Silicone-Mix
    Wax Melter
    Crayola Crayons
    Markers
    Hot Glue
    Filmed on Iphone

  • Concept Development
    Mold-making
    Crayon Melting
    Prop Building
    Handlettering
    Filming
    Set Design

  • Project Manager
    Dawn Motolese
    Art Director
    Idalmi Rivera
    Director of Photography
    Jenn Marinello
    Crafter
    Carlos Franqui

Halloween Café

☕️🖍️Can you guess what items in this Halloween Cafe are real or crayon? Let us know if your guesses were right! #HalloweenCrafts #RealOrCrayon

We created mugs from melted crayola crayons in silicon molds of existing mugs
I hand-lettered the menu

Thanksgiving Table Scene

🍁🦃 Real or Crayon: Thanksgiving Dinner Edition. Which table-top essentials are real and which are crayon? Tell us how you did below! 🦃🍁 #RealOrCrayon #ThanksgivingDinner #CrayolaCrayons

We created a Thanksgiving scene made of real and crayon items, to reveal the crayon items. I drew a simple hand turkey, which we colored in as we went

Pumpkin Patch

🎃 🖍️ Real or Crayon? Guess which pumpkins are real, and which are made of #Crayon. Let us know if you were right 👇 #RealOrCrayon #Crayola #FallCrafts

We ended with a classic pumpkin patch, molding the pumpkins was a challenge as they floated in the silicon. The end result was a convincing fall scene.

Behind the Scenes

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Spilt Chocolates

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Aw, They Have Your Eyes