Ten-Four
Integrated Campaign

Introducing Ten-Four, a ice tea company inspired by the idea of hitting the road and exploring the country. The brand focuses on state-specific drinks, encouraging people to discover new places while enjoying a unique beverage experience. Each tea is made with plants native to the state it represents, and the drinks are sold only in that state at gas stations along the route. There are currently four flavors: Maine, Arizona, Florida, and Washington, with plans for all 50 states.