Yoohoo Zombie Apocalypse
Consumer Campaign

This campaign reimagines Yoohoo as a timeless beverage that transcends generations, combining humor with the enduring appeal of the brand. The concept centers around a zombie apocalypse where Yoohoo’s long shelf life makes it the drink of choice for both survivors and zombies. By tapping into zombie culture, the campaign aims to reinvigorate brand loyalty and attract a new, diverse audience.

Commercial

The Creative Process

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NYT Kid's Edition Illustration